Tommy Hilfiger Holiday ‘20 Campaign: Making New Traditions
A collaboration promoting Tommy Hilfiger’s virtual holiday shopping experience and their “Making New Traditions” campaign.
Deliverables: Instagram in-feed and story posts revolving around these three themes: “Give Tommy”, “Give Cozy”, and “Give Warmth”. Captions must incorporate the idea of making new traditions. The CTA for each post directs the audience to Tommy’s virtual shopping experience.
Copy, art direction, styling, photography, and editing by me.
